About MELLE
MELLE CONCEPT - CHOOSE FOR YOURSELF
Sophisticated, independent women understand their own individuality and express themselves through fashion. They live their lives with an independent spirit, neither pandering nor being swayed. Fashion is not just something to wear, but an expression of how they want to live. And it is the act of "choosing" for themselves that is inherently enjoyable. Choosing and wearing it gives you inner confidence and strength. MELLE brings out the style of each individual and encourages free self-expression.
MELLE is a cultural brand born between street and fashion, with a focus on respect for vintage clothing culture. Through remaking vintage clothing and original creations, we offer modern, unique clothing and styling that will brighten up your everyday life.
Choose what you like based on your own feelings, not on what others think.
We believe that these small actions will help shape your individuality and empower you to live with confidence. MELLE is a positive community where people who wear and create can support each other.
It is a place where music and art blend together and people can express how they want to live through clothing and fashion.
MELLE CULTURE
| item | Content |
|---|---|
| MELLE CURATOR | - Appointing ambassadors (curators) in each region - Leading the joint operation of pop-ups and exhibitions and interaction with local customers |
| MELLE LAB | - A lab where young creators can "collaborate" (photography, remakes, music) - Embodying the "value that comes from mixing" |
| future project -Children/Parent-child clothing support project |
- Create an experience where children can choose their favorite clothes |
